The Creativity Mindset: Sarah Armstrong Founder

I’m Sarah Armstrong, the founder of The Creativity Mindset. I combine over 15 years of senior leadership experience with a Master’s in Psychology and Neuroscience of Mental Health to help people and teams reduce stress, reset unhelpful thought patterns, and build long-term resilience.

My career has always centred around understanding people—what motivates them, how they learn, and how they thrive. Across years of working in high-pressure environments, I’ve seen first-hand the toll that stress, constant change, and cognitive overload can take on even the most capable teams. It’s why I retrained in neuroscience and mental health, and why I now specialise in bringing creative, evidence-based tools into workplaces that want to support their people in a meaningful way.

As a Drawing and Talking Practitioner, a member of the Applied Neuroscience Association, and a graduate of King’s College London’s  psychology and neuroscience programme, I bring both scientific understanding and human warmth to every session I deliver. My approach is grounded in current research yet accessible, practical, and enjoyable—even for those who don’t see themselves as “creative”.

Before founding The Creativity Mindset, I spent over a decade in senior strategic roles across higher education and the private sector, leading international teams, nurturing partnerships, and delivering growth across complex organisations. These experiences taught me the realities of modern workplace stress: high expectations, tight targets, and teams who often have no space to think, breathe, or recover.

The Creativity Mindset was created to change that.

At The Creativity Mindset, my mission is simple: to bring science-backed creativity into workplaces so people can feel calmer, clearer, and better equipped to handle the demands of modern work.

I believe wellbeing is not a ‘nice to have’—it’s the foundation of good thinking, meaningful collaboration, and a healthy organisational culture. My work is driven by a commitment to helping teams shift out of stress and into a mindset where possibilities open, relationships strengthen, and people feel genuinely supported.

Through practical tools, gentle creative activities, and an understanding of the brain under pressure, I aim to make mental fitness accessible for everyone—regardless of role, background, or previous experience with creativity.

 The Creativity Mindset offers a range of workshops designed to help teams reset, reconnect, and build resilience—without adding to their workload or stress.

Our one-hour neuroscience introductions provide an engaging, digestible look at how the brain responds to pressure and how creativity can reduce stress, improve focus, and support emotional wellbeing. These sessions are perfect as a wellbeing boost, team meeting energiser, or introduction to more sustainable habits for mental fitness.

Our half-day Creative Reset workshops take this understanding further. Through gentle creative activities, reflective discussions, and tools drawn from psychology and neuroscience, teams learn to:
• strengthen collective resilience
• improve wellbeing and morale
• reduce overwhelm and disrupt unhelpful thought patterns
• understand different thinking styles and work more inclusively
• reconnect with their own resourcefulness, confidence, and clarity

Every session is designed with care, curiosity, and a genuine belief in people’s potential. My aim is to create a space where teams can pause, breathe, and return to their work with more energy and a healthier mindset—using creativity as a practical, powerful tool for mental fitness.