The Creativity Mindset: Sarah Armstrong
Meet Our Founder - Sarah
I’m Sarah Armstrong, founder of The Creativity Mindset. I combine more than 15 years of senior leadership experience with a Master’s in Psychology and Neuroscience of Mental Health to help people and teams manage stress, reset unhelpful thought patterns, and build long-term resilience.
Throughout my career, I’ve worked in high-pressure environments across higher education and the private sector, leading international teams, developing partnerships, and delivering growth within complex organisations. These experiences gave me first-hand insight into the impact that stress, change, and cognitive overload can have on even the most capable people and teams.
It’s why I retrained in neuroscience and mental health, and why I now specialise in bringing creative, evidence-informed approaches into workplaces that want to support their people in a meaningful and practical way.
As a Drawing and Talking Practitioner, member of the Applied Neuroscience Association, and graduate of King’s College London’s psychology and neuroscience programme, I bring both scientific understanding and human warmth to every session I deliver.
My approach is grounded in research, but always accessible, inclusive, and enjoyable, even for people who do not see themselves as “creative”.
Mission
The Creativity Mindset exists to help people respond to pressure in healthier ways and to equip more people with a toolkit to turn to when life inevitably gets tough.
Through neuroscience-informed creative approaches, we support teams, children and families to build mental fitness, express emotion and find calmer, clearer ways forward.
The dream is that through the habit of slowing down our thinking (through creativity) we can all respond to the world more thoughtfully, more compassionately and with kindness first. Through this we can build heathier work and home environments.
Memberships
